With the upcoming Captain America: Civil War movie, there’s hope that this new Marvel movie-verse Spider-man will show up in the accompanying Heroclix set. He’s not in the hobby-shop set, so hopefully he will show up in the Target set.
This clix doesn’t really qualify as a true custom. It was actually a Heroclix-sized topper for a lollipop that came out with Spider-man 3. I just glued in on to a Spider-man base.